Non-professional rappers looking to produce new and unique music can consider the following strategies:

1. Diversify subject matter: Explore a wider range of topics, from personal experiences to social and political issues. Look for inspiration in books, movies, conversations, and current events. This will help create fresh content and avoid repeating the same themes.
2. Develop storytelling skills: Focus on crafting engaging narratives that captivate listeners. This can be achieved by using vivid imagery, detailed descriptions, and relatable characters, as well as incorporating humor or emotion.
3. Experiment with different musical styles: Try incorporating elements from other genres, such as rock, jazz, electronic, or classical music, to create a unique sound. Experimenting with different beats, instruments, and production techniques can also lead to innovation.
4. Collaborate with others: Working with other artists, musicians, and producers can bring fresh perspectives and ideas to your music. Collaborations can help you grow as an artist and create a more diverse body of work.
5. Study the greats: Listen to and analyze the work of successful rappers and lyricists. Identify what makes their music stand out and try to incorporate some of their techniques into your own writing.
6. Improve your vocabulary and wordplay: Invest time in expanding your vocabulary and experimenting with wordplay, metaphors, and similes. The richer your language, the more unique your lyrics will be.
7. Seek feedback and critique: Share your music with friends, family, and online communities. Constructive feedback can help you identify areas for improvement and encourage you to think more critically about your work.
8. Stay true to yourself: Authenticity is key when it comes to creating unique music. Focus on expressing your own thoughts, feelings, and experiences, rather than trying to emulate other artists or conform to popular trends.
9. Set goals and be consistent: Establish short-term and long-term goals for your music career, and work consistently towards achieving them. The more you create, the better you’ll become at honing your craft and developing a distinctive style.
10. Keep learning and evolving: Stay open to new ideas and always strive to improve your skills as a rapper, musician, and songwriter. Embrace opportunities for growth and never stop learning.